Student Org Branding and Marketing

Student groups at Mizzou, including Recognized Student Organizations (RSOs) and Sponsored Student Organizations (SSOs), may develop their own unique branding to market and promote their organization. All guidelines must be followed when creating branding, marketing and event materials.

If you have any questions, please email brand@missouri.edu.

Sections

Use these jump links to navigate to different content sections.

Branding
Marketing and Promotion
- Marketing Material Guidelines
  - Recognized Student Organizations (RSOs)
  - Sponsored Student Organizations (SSOs)
- Apparel and Promotional Guidelines
RSO Co-Branded Event Materials

Logo Guidelines

Recognized Student Organizations (RSOs) and Sponsored Student Organizations (SSOs) must follow the logo design guidelines when creating a logo for their organization.

Required

Logo must be unique to your organization.
- Student chapters of national organizations may use the logo of the parent organization and must follow the brand guidelines set forth by that organization.
Logo must include your full student organization name.
- Not sure what the registered name is? Check MU Engage.

Optional

Logos may include the university’s name when it is part of your full organization name.
- Mizzou®, University of Missouri®, MU™
  - Trademark designations are required.
Mizzou gold.
- Student groups may use any colors in their logos. If using gold, we encourage using Mizzou Gold.
  - The color builds can be found on the brand colors page.

Do Not Include

Signatures (logo)
- Mizzou signature or unit signatures.
Trademarks
- Current trademarks
  - Stacked MU, Spirit Tiger Head, Athletic Tiger Head, Truman the Tiger, UM Seal.
- Historic, vintage and restricted marks
  - Including but not limited to: Sailor Tiger, Block M with Spirit Tiger Head and Helmet Marks.
Trademarks from other entities
- Or derivatives of those marks.
Mizzou’s name or logo may not be used in connection with:
- Alcohol, firearms, tobacco or other drugs, or in connection with pornography or other forms of expression limited by law.

Non-compliant Logo Examples

Business Cards, Letterhead & Envelopes

Student organizations are not permitted to use the official Mizzou stationery but may create their own unique stationery.

Do Not Include

Signatures (logo)
- Mizzou signature or unit signatures.
Trademarks
- Current trademarks
  - Stacked MU, Spirit Tiger Head, Athletic Tiger Head, Truman the Tiger, UM Seal.
- Historic, vintage and restricted marks
  - Including but not limited to: Sailor Truman, Block M with Spirit Tiger Head and Helmet Marks.

Marketing Materials

Marketing materials created by student organizations should follow the guidelines specific to their group.

If you are not sure which classification your group falls under you can find more information on the Student Affairs webpage: Student Group Overview.

Recognized Student Organizations (RSOs)

When RSOs are creating marketing materials such as flyers and LEDs to promote an organization or event, follow these design guidelines.

If an RSO is partnering with a university entity for an event, review the RSO co-branded event guidelines.

Required

Must include full RSO name.
- The full name of the RSO or compliant student organization logo must be included on materials.
- Not sure what the registered name is? Check MU Engage.
RSO badge.
- This badge is a required indicator that your marketing material is from an RSO.

Download RSO Badges

Optional

Verbiage
- University of Missouri®, Missouri®, MU™, Missouri Tigers®, Tigers™, Mizzou®, Mizzou Tigers™, Mizzou-rah™, Truman™, The Zou®, MIZ™, ZOU™, MIZZOUMADE®

Do Not Include

Mizzou brand graphics and fonts.
- Including but not limited to: graphics, illustrations, patterns and typography.
Signatures
- Mizzou signature or unit signatures.
Trademarks
- Current trademarks
  - Stacked MU, Spirit Tiger Head, Athletic Tiger Head, Truman the Tiger, UM Seal.
- Historic, vintage and restricted marks
  - Including but not limited to: Sailor Tiger, Block M with Spirit Tiger Head and Helmet Marks.
Athletic font
- Or similar looking fonts.

Trademarks from other entities.
- Or derivatives of those marks.
Mizzou’s name or logo may not be used in connection with:
- Alcohol, firearms, tobacco or other drugs, or in connection with pornography or other forms of expression limited by law.

Sponsored Student Organizations (SSOs)

When SSOs are creating marketing materials such as flyers and LEDs to promote an organization or event, follow these design guidelines:

Required

Must include full SSO name.
- The full name of the SSO or compliant student organization logo must be included on materials.
- Not sure what the registered name is? Check MU Engage.

Optional

Signatures (logo)
- Mizzou signature or unit signatures.
  - Follow co-branding guidelines.
Trademarks
- Truman the Tiger and custom Truman illustrations.
Verbiage
- University of Missouri®, Missouri®, MU™, Missouri Tigers®, Tigers™, Mizzou®, Mizzou Tigers™, Mizzou-rah™, Truman™, The Zou®, MIZ™, ZOU™, MIZZOUMADE®

Do Not Include

Trademarks
- Current trademarks
  - Stacked MU, Spirit Tiger Head, Athletic Tiger Head and UM Seal.
- Historic, vintage and restricted marks
  - Including but not limited to: Sailor Tiger, Block M with Spirit Tiger Head and Helmet Marks.
Athletic font
- Or similar looking fonts.

Trademarks from other entities.
- Or derivatives of those marks.
Mizzou’s name or logo may not be used in connection with:
- Alcohol, firearms, tobacco or other drugs, or in connection with pornography or other forms of expression limited by law.

RSO Co-Branded Event Materials

Marketing materials created for events where a university entity is a partner must follow Mizzou brand guidelines. All materials must be created by the university partner, not the student organization. The Mizzou brand takes priority over the student organization’s brand.

Required

Materials must follow all Mizzou brand guidelines.
Materials must be created by the university partner.
- Marketing materials may not be created by the student organization.
Include official RSO logo or name separate from signature or multi-unit signature.
- Right side of footer is preferred.

Student Organization Branding