Student Product Guidelines

Students and Student Groups

Mizzou students must follow these guidelines when ordering apparel, merchandise and promotional items to comply with Mizzou policies.

Review the guidelines associated with your student group classification. If you are not sure which classification your group falls under you can find more information on the Student Affairs webpage: Student Group Overview.

Sections

Use these jump links to navigate to different content sections.

Ordering Product
Recognized Student Organizations (RSOs)
Sponsored Student Organizations (SSOs)
Academic Student Orders
External Groups
Customizing Retail Product

Ordering Product

Choose a licensed vendor.
Work with the licensed vendor to select product(s) within your budget.
Follow the design guidelines for your group classification when creating or working with a licensed vendor to create a design.
The licensed vendor will submit a Product Request Form (PRF) to Licensing and Brand Management along with the final artwork for approval.
Any design changes needed to meet guidelines will be communicated to the vendor and must be made before the order may be produced.

Recognized Student Organizations (RSOs)

Recognized student organizations, including Fraternities and Sororities, must use a licensed vendor to order apparel, merchandise and promotional items.

Only licensed vendors are legally allowed to reproduce Mizzou trademarks, including logos, marks and verbiage, on products. If you have questions, contact brand@missouri.edu.

Design Guidelines

RSO designs must meet these guidelines. Designs that do not meet guidelines will not be approved for production until all updates are made, which may cause a delay in production or increase the cost of your order.

Required

Must include full RSO name.
- The full name of the RSO must be included on every item ordered.
- Not sure what the registered name is? Check MU Engage.
Unique design.
- Designs must be specific to your organization or event.

Optional

Use of the following Mizzou trademarks and verbiage is optional. If you choose to include them, additional guidelines apply:

Trademarks
- Spirit Tiger Head, Athletic Tiger Head and Truman the Tiger.
  - Must be in a separate imprint location.
  - May not be combined with graphics, text or other logos.
    - Custom Truman the Tiger illustrations are the exception with approval from brand@missouri.edu.
    - Must choose from available Truman the Tiger illustrations.
  - May not be altered or modified.

Verbiage
- University of Missouri®, Missouri®, MU™, Missouri Tigers®, Tigers™, Mizzou®, Mizzou Tigers™, Mizzou-rah™, Truman™, The Zou®, MIZ™, ZOU™, MIZZOUMADE®
  - Verbiage used on apparel and product requires the appropriate trademark designation.

Do Not Include

The following may not be included in RSO designs:

Signatures (logos)
- Mizzou signature or unit signatures (logos).
Trademarks
- Current trademarks
  - Stacked MU, UM Seal.
- Historic, vintage and restricted marks
  - Including but not limited to the Sailor Tiger, Block M with Spirit Tiger Head and Helmet Marks.
Athletic font
- Or similar looking fonts.

Trademarks from other entities
- Or derivatives of those marks.
Mizzou’s name or logo may not be used in connection with:
- Alcohol, firearms, tobacco or other drugs, or in connection with pornography or other forms of expression limited by law.

Examples

These examples show the RSO design guidelines in action:

Designs include full RSO name.
Use of verbiage includes required trademark designation.

Designs include full RSO name.
Use of approved verbiage includes required trademark designation.
Use of approved trademarks are in a separate imprint location.
Use of custom Truman the Tiger illustration in a design received approval from brand@missouri.edu.

Sponsored Student Organizations (SSOs)

Sponsored Student Organizations are formally affiliated with a Mizzou unit and must use a licensed vendor to order apparel, merchandise and promotional items.

Only licensed vendors are allowed to legally reproduce Mizzou trademarks, including logos, marks and verbiage, on products. If you have questions, contact brand@missouri.edu.