Official Stationery Policy
The official stationery policy must be used by all units, including schools, colleges, offices, programs, labs, institutes and centers.
Using branded stationery ensures audiences recognize official communications. The official stationery policy includes letterhead, e-letterhead, business cards, envelopes and email signatures. No part of any item in the stationery policy may be recreated or altered.
Ordering Business Cards, Letterhead, E-Letterhead and Envelopes
All stationery must be ordered through the Printing Services Storefront hosted by Modern Litho. Do not recreate any part of the official stationery set or order from another vendor.
Jump to:
Business Cards | Letterhead & E-Letterhead | Envelopes | Return Address
Business Cards
Business cards indicate your official affiliation with Mizzou and must follow content policy.
There are single-sided and double-sided formats. A double-sided card is ideal for faculty and staff who serve dual roles on campus.
Content Policy
The minimum content required on business cards is:
- First and last name
- Position title
- Address (unit name and street address)
- Phone number
- University email address
External website URLs, non-Mizzou physical addresses, email addresses and personal social media accounts are not permitted. Additional logos, including social media icons, are not permitted.
Only the content listed below may be included. No other categories of information are permitted on this item.
| Content | Description | Example |
|---|---|---|
| Name* | Include first and last name. | Truman Tiger |
| Degree Abbreviations | Abbreviations should follow the MU Style Guide. | BA, BFA |
| Title* | Title should indicate your relationship to the university. If you have dual roles that cannot be accounted for in the space allowed, order a two-sided card. Titles may be altered for clarity or to remove repeated words. | Associate Professor |
| Address Block* | The address should begin with the name of your unit. A division name may be included when applicable. The second line must include the street address. | Licensing and Brand Management 123 Tiger Dr., Columbia, MO 65211 |
| Phone and Fax* | Phone, cell or fax numbers must be formatted using figures and hyphens. | 555-555-5555 |
| Email* | Only official university email addresses may be used. | yourname@missouri.edu, yourname@health.missouri.edu, yourname@mail.missouri.edu |
| Website* | Use only official university websites. URLs may not include “http://”. Only include “www.” if excluding it results in a “Page not found” error. | engineering.missouri.edu, coas.missouri.edu |
| Social Media | Social media accounts must meet the guidelines for social media. Personal accounts may not be included. Facebook: use page name X: use account handle preceded by an “@” LinkedIn: use customized share handle preceded by /in/ YouTube: use page name Instagram: use page name | FACEBOOK mizzou X @mizzou LinkedIn /in/UnitName123 YOUTUBE TheMizzouTube INSTAGRAM mizzou |
Custom Back
A custom content back may be requested. Content must be approved and laid out by Licensing and Brand Management.
Typical approved content includes additional department information, a call to action or a QR code. A custom back may not include images, logos or additional colors.
Letterhead and E-Letterhead
Letterhead must be applicable throughout an entire school, college, unit or division and not personalized to an individual. This policy minimizes waste and prevents redundancy; letterhead is automatically personalized with the sender’s signature in the body content. Student organizations may not use Mizzou letterhead.
Content Policy
Minimum content requirements on letterhead is:
- Unit name
- Address
- Phone number
- Website URL
Only the content listed below may be included. No other categories of information are permitted on this item.
| Content | Description | Example |
|---|---|---|
| Logo* | Only the University of Missouri logo may appear on official stationery. Do not add additional logos, including social media icons. | |
| Unit Name* | An official university unit name is required and may take up to two lines. | Licensing and Brand Management |
| Division Name | A division name may be included, if applicable, on a separate line. | Marketing and Communications |
| Address Block* | This block must be two lines. The first line is the street address with the city, state and ZIP code on the second line. | 123 Truman Trail Columbia, MO 65211 |
| Phone and Fax* | Phone, cell or fax numbers must be formatted using figures and hyphens. | 555-555-5555 |
| Only official university email addresses may be used. | yourname@missouri.edu, yourname@health.missouri.edu, yourname@mail.missouri.edu | |
| Website* | Use only official university websites. URLs may not include “http://”. Only include “www.” if excluding it results in a “Page not found” error. | engineering.missouri.edu, coas.missouri.edu |
| Social Media | Social media accounts must meet the guidelines for social media. Personal accounts may not be included. Facebook: use page name X: use account handle preceded by an “@” LinkedIn: use customized share handle preceded by /in/ YouTube: use page name Instagram: use page name | FACEBOOK mizzou X @mizzou LinkedIn /in/UnitName123 YOUTUBE TheMizzouTube INSTAGRAM mizzou |
Envelopes
Envelopes should follow the content policy and be ordered through the Printing Services Storefront hosted by Modern Litho.
Content Policy
Minimum content requirements include unit name and address, indicated with a “*”.
Only the content listed below may be included. No other categories of information are permitted on this item.
| Content | Description | Example |
|---|---|---|
| Logo* | Only the University of Missouri logo may appear on official stationery. | |
| Unit Name* | An official unit name is required and may take up to two lines. | Licensing and Brand Management |
| Division Name | A division name may be included on a separate line. | |
| Address Block* | The address block must include two lines. The first line must be the street address, with city, state and ZIP code on the second line. | 123 Truman Trail Columbia, MO 65211 |
| Endorsement | Limited to one (1) line. | Address Service Requested |
Return Address
When there is an opportunity to include a return address, follow the content policy. Do not use the font ABC Social for return address information.
Content Policy
Minimum content requirements include unit name and address.
Only the content listed below may be included. No other categories of information are permitted on this item.
| Content | Description | Example |
|---|---|---|
| Logo* | Only the University of Missouri logo may appear on official stationery. | |
| Unit, Division or Program Name* | An official unit name is required. | Licensing and Brand Management |
| Address Block* | The address block must include two lines. The first line must be the street address, with city, state and ZIP code on the second line. | 123 Truman Trail Columbia, MO 65211 |
Custom Envelope Exceptions
Special event marketing campaigns may create custom envelopes. Designs must follow all identity and brand standards.
Custom envelopes must be printed through the Printing Services Storefront hosted by Modern Litho.