Your Official Guide to

Mizzou's brand

Welcome!

Mizzou is home to a community of innovators, doers and leaders. Together, we communicate in one voice, crafting messages and materials that uphold brand and identity standards to increase the impact of our story. This collection of resources and guidelines helps our campus community communicate as one, as Mizzou. M-I-Z!

Example of a business card

Business Cards

Content and ordering guidelines for Mizzou stationery items, including business cards, letterhead, e-letterhead and envelopes. 

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Promotional Items

Guidelines for orders placed by campus entities and student organizations for apparel, merchandise and promotional items.

Photo of Jesse Hall with six students walking in grass on a cloudy day.

Photography

Guidelines for on-campus photography, official photo release, and access to the Mizzou Digital Asset Platform.

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Social Media

Learn more about Mizzou’s guidelines for social media.

Primary brand color swatches

Brand Colors

Learn about Mizzou’s primary and secondary colors and how to use them on print and digital materials. 

Full-color Mizzou Signature mark

Logos and Marks

Learn more about Mizzou’s signatures, marks and usage guidelines. 

Gold shield container over gray background next to gold Mizzou pattern

Brand Graphics

Learn more about the visual graphics and how they support the Mizzou brand messaging.

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Recent Updates

Quickly find all recent updates and new guidelines pertaining to the Mizzou identity and brand.

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Questions?

Not sure about something? We’re here to help!

Getting Started

New to Mizzou or not sure where to start on our site? This collection of resources helps you get the information you need faster. 

Jesse hall and columns against a blue sky