Brand and Identity Updates
2025
February
- Activation of new brand messaging and visuals.
- Mizzou signature replaces the University of Missouri signature as the primary signature.
- MU Gold HEX code updated to #FDB719.
- Launch of Mizzou Digital Asset Platform hosted by Intelligence Bank.
- Access to MerlinOne has expired.
2024
December
July
March
2022
March
MizzouForward guidelines available.
Mass Email Policy for External Tragedies & Concerns available.
January
Co-branding guidelines available.
2021
October
Employee and manager toolkits available.
January
Email Signature Generator available for campus use.
2020
December
Updated NextGen guidelines, logos and assets available.
July
Updated Photo and Video Release form available as an online form and printable PDF: Photo Releases
*When using the online form, please provide recipients with the name and email address of the person in your unit responsible for receiving the completed release.
June
Submit your Brand Wagon Nominations! You and your teams have been working hard to create eye-catching and informational marketing materials using the Mizzou brand. Let us celebrate your creativity and attention to detail by submitting your work to the Mizzou Brand Wagon. Submissions for this round will be open from Monday, June 1st through Friday, June 12th.
May
Self-filming guidelines are now available.
March
Introducing branded virtual backgrounds for Zoom.
Building Closure Signage available on the COVID-19 Signage page.
2019
November
- Guidelines for student organization name badges are now available.
- Announcing our first Brand Wagon winners!
- Sign up for our email newsletter! Quarterly email updates about Mizzou’s identity standards, brand guidelines, licensing guidelines, and campus resources. In the event of major changes/updates, an email will be sent at the time of implementation. You may opt-out at any time.
- Hop on the Brand Wagon! Nominations are open now through the end of October. The first recipients will be announced in November. To learn more and submit a nomination.
July
Guidelines for creating and using anniversary marks are now available.
May
Mizzou Style Guide updates. Changes include rich black formula, campus photography storage in MerlinOne, name tag and badge guidelines.
April
Guidelines for university name tags and badges are available for campus use. An online order form is available here.