About the Mizzou Brand

How we communicate with our audiences has impact. A strong brand builds trust. It creates understanding and it enhances Mizzou’s reputation. The Mizzou brand is made up of two essential parts, our visual style and our strategic messaging.

Our visual style consists of long-term elements including logos (which we call signatures), institutional marks, the colors black and gold and our stationery policy.

Strategic messaging on the other hand is how we communicate with our audiences, allowing us to speak in one voice. It creates lasting and impactful messaging for students, faculty, staff, alumni, corporate partners and the public at large.

In summary…

When our visual style is used consistently by all areas of Mizzou, we build recognition and trust in our marketing. And with a strong brand behind us, we shape the way our audiences perceive Mizzou.

Brand Narrative

We are Mizzou — home to a vibrant community of leaders, visionaries and doers. Where our ideas are translated into life-changing actions, resulting in a better future for our community and around the globe. At Mizzou, we delve into curiosities, discover new possibilities and reimagine tomorrow.

Being a Tiger means building your resume long before graduation. Here, you’ll learn by doing through the Missouri Method, our philosophy of hands-on learning. Build rockets and racecars. Launch your own business. Conduct game-changing research. At Mizzou, the possibilities are endless because ours is a restless mind, an unquenchable thirst, a spirit that can’t be tamed.

M-I-Z!