Brand Toolkit
The Mizzou Brand Toolkit helps you quickly apply our brand to marketing and communications materials. Please review the information on this page based on the software you are using. If you have questions about using the toolkits, please email brand@missouri.edu.
Additional Brand Support
- Brand Reviews and Design Feedback
Our team is a resource. Submit branded materials for a compliance check by emailing brand@missouri.edu. - Trainings and Workshop Calendar
From 1:1 trainings to group workshops, we’re here to help you learn about the Mizzou brand and develop skills that enhance its use across campus. - Brand Email Newsletter
Sign up for our monthly newsletter focusing on brand guidelines, updates and resource training.
Mizzou Brand Toolkits
| Toolkit | About | Software | Supported Fonts |
|---|---|---|---|
| Adobe Creative Cloud (CC) Library* | This resource is best for designers and users familiar with the Adobe CC suite. | InDesign, Illustrator, Photoshop, PowerPoint, Word | Font Sets A, B, C |
| Adobe Express* | This resource is best for designers and users who are familiar with Canva and PowePoint. | Web-based application, SSO login | Font Set B |
| Digital Asset Platform (IntelligenceBank)** | This resource is best for users who do not need to make design changes to templates. | Web-based application, SSO login | Font Set A |
| PowerPoint Toolkit | This resource is for users familiar with PowerPoint and Word. | PowerPoint, Word | Font Set C |
- *Requires an Adobe license.
- **University employees logged into IntelligenceBank have access to Font Set A in the templates.
Adobe Licenses
An Adobe Creative Cloud or Adobe Express license is recommended for users who create marketing materials. If you do not have an Adobe Creative Cloud or an Adobe Express subscription, you can purchase one through doit.missouri.edu.
Adobe CC Library: Mizzou Brand Toolkit
The Mizzou Brand Toolkit is an Adobe CC library available to Mizzou employees and student workers with an Adobe Creative Cloud license. This library works in the following programs: InDesign, Illustrator, Photoshop, Word and PowerPoint.
Installation
Adobe Programs
Install Library
- Log in to your Adobe account.
- Navigate to the Mizzou Brand Toolkit library.
- Select “Add to your libraries.”
- In your Adobe application, access the library by opening the CC Libraries panel: Window > CC Libraries.
- If you have multiple libraries, choose the “Mizzou Brand Toolkit.”
Library Tips
- Dragging an asset from the toolkit into your document will create a cloud-linked version.
- Hold down ALT and drag an asset to create an embedded version in your document.
Word, PowerPoint
Install Library
- Log in to your Adobe account.
- Navigate to the Mizzou Brand Toolkit library.
- Select “Add to your libraries.”
- In PowerPoint and Word, install the Adobe CC plugin: Add-ins > Adobe Creative Cloud.
- Login with university SSO.
Library Tips
- To place a graphic, select the asset, right click and choose “Place as vector.”
- To change the color or add a photo to the asset, right click on the inserted asset and choose “Convert to shape.” You can now change the asset color or add a photo within the asset using the “Format Shape” panel.
Arrows
| Folder | Description | Software |
|---|---|---|
| Ready-to-use | Includes Martina Plantijn arrow set and a collection of custom lines with the Martina Plantijn arrowhead. | InDesign, Photoshop, Illustrator PowerPoint, Word |
| Custom Arrow Brushes* | Two custom brushes (dashed or solid line) with a Martina Plantijn arrowhead. | Illustrator |
Asset Tip: Use the brush or pen tool to draw your own lines. Turn the brush tool fidelity up to “Smooth.” Watch the end of your stroke to ensure the arrow isn’t distorted. Expand appearance to use the graphic in InDesign, Photoshop, PowerPoint and Word.
Brand Slogan Assets
| Folder | Description | Software |
|---|---|---|
| Wordmarks | Includes typeset variations of the brand slogan in brand fonts. | InDesign, Photoshop, Illustrator PowerPoint, Word |
| Footers | Includes three branded footers including the brand slogan. | InDesign, Photoshop, Illustrator PowerPoint, Word |
Campus Illustrations
| Folder | Description | Software |
|---|---|---|
| Line, Solid | Includes campus landmarks in two styles, line and solid. | InDesign, Photoshop, Illustrator Word |
| Stickers | Includes stickers of campus landmarks in the brand color Botanic. | InDesign, Photoshop, Illustrator Word |
Colors
Review the guidelines for using brand colors. These colors can be applied to projects in Adobe CC apps and Microsoft Word. To access brand colors in PowerPoint, use a branded PowerPoint template or download the Mizzou Brand Toolkit for PowerPoint.
| Folder | Description | Software |
|---|---|---|
| CMYK & RGB | Includes the primary colors and tints, neutral colors and accent colors. | InDesign, Photoshop, Illustrator Word |
| Pantone Swatches | Includes Pantone swatches for the primary colors and accent colors. | InDesign, Photoshop, Illustrator Word |
Containers
| Folder | Description | Software |
|---|---|---|
| Supporting Containers | Includes the Shield, Arch, Curve and Double Curve containers. | InDesign, Photoshop, Illustrator PowerPoint, Word |
| Shield Container + Copy | Includes the Shield Container with styled, editable copy. | InDesign |
| Polaroid Containers | Includes Polaroid containers, grids and collages with optional handwritten notes and drop shadows. | InDesign, Photoshop, Illustrator |
Asset Tip: To scale the container and copy proportionately, select the grouped object and hold down CMD (Mac) or CTRL (PC) + Shift while dragging a bounding box corner.
Footers
| Folder | Description | Software |
|---|---|---|
| Ready-to-use | Includes brand footers sized for 8.5” x 11” materials. | InDesign |
Lower-Thirds
| Folder | Description | Software |
|---|---|---|
| Ready-to-use | Two styles of lower-thirds are available. | InDesign |
Patterns
| Folder | Description | Software |
|---|---|---|
| Ready-to-use | The pattern collection is available as vector (AI/SVG) files. Sizes include 8.5″ x 11″ and 1920 x 1080 px. | InDesign, Photoshop, Illustrator PowerPoint, Word |
| Live Pattern Swatches | Pattern swatches can be applied to objects in Illustrator. | Illustrator |
Tips for using the live pattern swatches in Illustrator:
- Keyboard shortcuts:
- Hold the tilde key (~) to scale (S), rotate (R) and move (A) the pattern inside an object.
- The following patterns must be rotated at 40 degrees: Tiger Stripes, M-I-Z Stripes and Mizzou 1839 Alternate.
- A white hairline may be visible in the pattern. To ensure it doesn’t print or show up in your final file, follow these steps:
- Adjust the pattern in the shape you want and perform any scale, rotation and positioning needed.
- Select the shape and go to Object > Expand.
- In the Pathfinder panel, select “merge.”
Photo Grids
Install the IntelligenceBank plugin to easily access and place photos into photo grids.
| Folder | Description | Software |
|---|---|---|
| Ready-to-use | Selection of ready-to-fill photo grids. | InDesign, Photoshop, Illustrator |
| Templates | Selection of templates that can be used to create a photo grid. | PowerPoint, Word |
Asset Tip: It is recommended to use the ready-to-fill photo grids in the Mizzou Brand Toolkit for PowerPoint.
Templates
Get further faster by using predesigned pages with editable content in InDesign.
For a current list of available templates, visit the brand templates page.
Typography Styles
These character and paragraph styles have been developed for both the brand fonts and the brand font alternatives.
To use these styles, add copy to your InDesign document, select the portion you want to apply the style to and then click the style in the library folder.
| Folder | Description | Software |
|---|---|---|
| Arrow CTAs and URLs | Character and paragraph styles that include the Martina Plantijn arrow. | InDesign |
| Body Copy | Character and paragraph styles to use on body copy. | InDesign |
| Bulleted Lists | Square bullet points paragraph style. | InDesign |
| Highlight One | Character styles for Highlight One. | InDesign |
| Highlight Two | Character styles for Highlight Two. | InDesign |
| Underline Style | Character styles for the Underline Style. | InDesign |
Wordmarks
| Folder | Description | Software |
|---|---|---|
| Mizzou | Collection of Mizzou wordmarks in brand fonts. | InDesign, Photoshop, Illustrator PowerPoint, Word |
| Canora | Collection of approved verbiage in the brand font Canora. | InDesign, Photoshop, Illustrator PowerPoint, Word |
| Beverly Drive Right | Collection of approved verbiage in the brand font Beverly Drive Right. | InDesign, Photoshop, Illustrator PowerPoint, Word |
Adobe Express
Adobe Express is available to Mizzou employees and student workers with an Adobe CC or Adobe Express license through DoIT. The Adobe Express toolkit includes two resources:
- Mizzou Brand for Express: Includes brand colors, fonts and graphics.
- Mizzou Brand Projects: Contains brand templates.
Keyboard Shortcuts for Adobe Express
Download this PDF resource for quick and useful keyboard shortcuts.
Mizzou Brand for Express (Brand)
| Assets | Description | Software |
|---|---|---|
| Logos | Mizzou signatures. | Adobe Express |
| Color Palettes | Primary color palette (Tiger Paw Black, Mizzou Gold and tints), neutral color palette and accent color palette. | Adobe Express |
| Fonts | Font Set B • Rama Gothic M • Guyot Text • Balto • Gotham • Beverly Drive Right • Canora | Adobe Express |
| Graphic Assets | Arrows, illustrations, pattern collection, container collection, wordmarks. | Adobe Express |
| Brand Slogan Assets | Typeset brand slogan wordmarks. | Adobe Express |
Mizzou Brand Projects
| Assets | Description | Software |
|---|---|---|
| Print Templates | Flyers, cards, pull-up banners, multi-page projects and more. | Adobe Express |
| Static Screen Templates | LED templates in vertical and horizontal formats. | Adobe Express |
| Animated and Video Templates | Social media and lower thirds templates for video projects. | Adobe Express |
| Brand Slogan Templates | Brand slogan footers. | Adobe Express |
Digital Asset Platform
The Mizzou Digital Asset Platform includes a selection of brand assets and templates.
IntelligenceBank
| Assets | Description | Software |
|---|---|---|
| Anniversary Graphics | Premade anniversary graphics. | IntelligenceBank |
| Logos | Mizzou signatures and School/College signatures. | IntelligenceBank |
| Photos | Access an entire platform of photography. | IntelligenceBank |
| Templates | Selection of branded templates that are editable in-platform. Templates use Font Set A. | IntelligenceBank |
| Truman Illustrations | Access to custom Truman the Tiger illustrations. | IntelligenceBank |
| Video Bumpers | Access the Mizzou and School/Colleges animated video bumpers. | IntelligenceBank |
PowerPoint Toolkit
The Mizzou Brand Toolkit for PowerPoint Presentations and Templates is an asset-filled file with best practices and tips that help you use the Mizzou brand in PowerPoint and Word projects. The PowerPoint toolkit uses Font Set C.
Mizzou Brand Toolkit for PowerPoint
| Assets | Description | Software |
|---|---|---|
| Brand Colors | Brand colors for reference. | PowerPoint, Word |
| Highlight One | Type treatments for Highlight One using the alternate brand fonts. | PowerPoint, Word |
| Highlight Two | Type treatments for Highlight Two using the alternate brand fonts. | PowerPoint, Word |
| Underline Style | Type treatments for the Underline Style using the alternate brand fonts. | PowerPoint, Word |
| Pattern Collection | Tone-on-tone and full-strength SVGs of the pattern collection. | PowerPoint, Word |
| Campus Illustrations | SVGs of the line, solid and sticker campus illustration set. | PowerPoint, Word |
| Martina Plantijn Arrows | Collection of Martina Plantijn arrows in SVG format. | PowerPoint, Word |
| Custom Lines with Arrowhead | Collection of custom lines with Martina Plantijn arrowheads in SVG format. | PowerPoint, Word |
| Container Collection | Shield, Arch, Curve, Double Curve and Polaroid containers in SVG format. | PowerPoint, Word |
| Wordmarks | Mizzou wordmarks in brand fonts and a selection of approved verbiage set in Beverly Drive Right and Canora. | PowerPoint, Word |
| Photo Grids | Ready-to-fill photo grids. | PowerPoint, Word |
| Footers | Ready to use branded footers sized for 8.5 x 11 material. | PowerPoint, Word |
| Brand Slogan Assets | Brand slogan assets include type treatments and branded footers. | PowerPoint, Word |