Brand Reposition Activation
Mizzou has gone through a multi-year process to clarify and define “who we are” as an institution, and define opportunities for growth in enrollment and reputation and awareness of the university. This project is the anchor to Mizzou’s brand, setting the footing for a uniform positioning strategy that aligns and informs comprehensive marketing tactics from the top down.
In the spring of 2025, Mizzou activated the brand reposition, bringing together our strong new personality archetypes, messaging strategy and supporting visuals.
The recording is available for reference and those unable to attend. Workshops and continued education for our campus community will continue throughout the year.
Session Recording and Assets
*To view the recording, use your University login to access SharePoint. To view the recording, click the link below and select ‘Open.’
Brand Personality Reveal
Carnegie’s consensus-building method is built around the input of the people who know Mizzou the best—you. Many alumni, community members, faculty, staff and students attended one of the 10 in-person workshops held on campus. Others of you participated in the online survey that reached many of our alumni, community members and campus stakeholders. This feedback, along with external perception research and competitive analyses have culminated to reveal Mizzou’s authentic brand personality.
The below assets and recordings are available for reference and those unable to attend.
Reveal Recording and Assets
*To view these assets, use your University login to access SharePoint. To view the recording, click the link below and select ‘Open.’
Message Training Session
Carnegie has transformed data-focused insights into messaging and storyline outcomes specific to the University of Missouri. The result is a powerful, long-term communication tool for the whole institution. This session was designed to focus on staff that have communication and marketing responsibilities.
This message training session was recorded for reference and those unable to attend.
Message Training Assets & Recording
*To view these assets, use your University login to access SharePoint. To view the recording, click the link below and select ‘Open.’